ISBN: 9780749455194    Publisher: Kogan Page Ltd Year of publishing: 2009     Format:  Paperback No of Pages: 152        Language: English

"Make an Impact with your Written English" deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand. This is an essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.
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Fiona Talbot co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language. She now runs TQI Word Power Skills, a Business Writing Skills Consultancy. She runs workshops and delivers individual coaching at all levels in all types of business - from Directors of blue chip companies down to more junior staff in smaller companies. She has written articles for Personnel Today, British Airways, New Civil Engineer, CCF magazine, as well as various marketing columns for regional newspapers and features for Chamber of Commerce newsletters.
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