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Marketing Strategy: A Decision Focused Approach: Book by WALKER

Marketing Strategy: A Decision Focused Approach

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ISBN: 9780070611436    Publisher: Tata Mcgraw Hill Year of publishing: 2006     Format:  Paperback
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy...Read more
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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About the author: WALKER
Orville C. Walker UNIVERSITYOF MINNESOTA-MINNEAPOLIS John Mullins London Business School Harper W. Boyd, Jr. (deceased)

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