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Marketing Strategy: A Decision Focused Approach
By: WALKER
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Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy...Read more
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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About the author: WALKER
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by L.K.Singh, born on 7th October, 1974 , at Nambol Maibam, Manipur, graduated from DM college of Arts, Imphal, Manipur and completed MBA in Tourism and Travel Management from the SOS, Jiwaji University. After completion of Ph.D. from Manipur University, he was in the teaching profession for about thre... View More L.K.Singh, born on 7th October, 1974 , at Nambol Maibam, Manipur, graduated from DM college of Arts, Imphal, Manipur and completed MBA in Tourism and Travel Management from the SOS, Jiwaji University. After completion of Ph.D. from Manipur University, he was in the teaching profession for about three years. Currently he is working on a government sponsored project on How to develop tourism in North-East.
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