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Mass Media in a Changing World: Book by George R. Rodman

Mass Media in a Changing World

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ISBN: 9780073511955    Publisher: McGraw-Hill Education - Europe Year of publishing: 2009     Format:  Paperback No of Pages: 544        Language: English
This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part...Read more
This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies. The Third Edition features updated statistics and current examples including the selling of the war in Iraq, shock jock Michael Savage, the work being done to save Darfur and much more!
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