ISBN: 9789386001610    Publisher: Prabhat Prakashan Year of publishing: 2017     Format:  HardCover No of Pages: 248        Language: Hindi

McDonalds is considered to be a service brand. Yes, there are few brands in the world that are more recognized than Macdonalds. The truth is that now more people recognize the golden vestiges of the McDonald's (Golden Arches) than the picture of Jesus Christ in the cross. It is also worth mentioning that regardless of whether they are social activists opposing globalization (GLOBALISIZATION) or government health officials or parents concerned about children's obesity, Macdonalds is in the forefront of facing resistance from all directions. This is the reason MacDonalds is often called the World's Most Hated Brand, but even after these protests, McDonald's has retained its influence as a worldwide brand, its main reason is its public relations strategy. Under the Ronald MacDonald House Charities (RMSC) 322 homes were being operated out of home in 57 countries of the world, including those who are treating their children in nearby hospitals every 7200 bedrooms every night - The facilities were being provided to the rooms. Apart from this, McDonalds provides financial support for many types of service activities at the company level and through the Croke Foundation.
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Senior journalist Pradeep Thakur has been working for various editorial posts in India's leading media groups (Delhi Press, Amar Ujala and Dainik Jagran) and for writing and analyzing various topics from over two decades There is also more time experience. His works published in English are: 'Tata Nano: The People's Car', 'Carrying Dhirubhai', 'Vision Forward: Mukesh Ambani', 'The Shining Star of America and the World: Barack Obama', 'The King of Steel: Lakshmi N. Mittal ',' Anna Hazare: The Face of India Against Corruption ',' Angelina Jolie: Is She The Most Powerful Celebrity 'and' Tiger in the Woods: The Story of No. 1 Sports-Brand Tiger Woods'
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