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Media and Society: Production, Content and Participation: Book by Eric Louw

Media and Society: Production, Content and Participation

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ISBN: 9781446267691    Publisher: SAGE Publications Ltd Year of publishing: 2015     Format:  Paperback No of Pages: 352        Language: English
This book unpacks the role of the media in social, cultural and political contexts and encourages you to reflect on the power relationships that are formed as a result. Structured around the three cornerstones...Read more
This book unpacks the role of the media in social, cultural and political contexts and encourages you to reflect on the power relationships that are formed as a result. Structured around the three cornerstones of media studies; production, content and participation, this is an ideal introduction to your studies in media, culture and society. The book: * Evaluates recent developments in media production, industries and platforms brought about the emergence of interactive media technologies. * Examines the shifting relationship between media production and consumption instigated by the rise of social and mobile media, recasting consumption as 'participation'. * Explores the construction of texts and meanings via media representations, consumer culture and popular culture, as well as the relationship between politics and public relations. * Assesses the debates around the creative and cultural labour involved in meaning-making. * Includes a companion website featuring exercise and discussion questions, links to relevant blogs and web material, lists of further reading and free access to key journal articles.
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About the author: Eric Louw
Eric Louw is Deputy Head of School & Director of Communication Programs, School of Journalism & Communication, University of Queensland.

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Review:
This is the media and society text that critical scholars have been waiting for: a clear-eyed, critical, and engagingly written overview of the contemporary culture industry that traces the...Read more
This is the media and society text that critical scholars have been waiting for: a clear-eyed, critical, and engagingly written overview of the contemporary culture industry that traces the connections between meaning-making and power that bridge media new and old, analogue and digital, systematically shaping our increasingly pervasive and invasive media environment. -- Mark Andrejevic
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