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Medium and the Message: Book by Kenneth Goldstein

Medium and the Message

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ISBN: 9780131777743    Publisher: Pearson Education Limited Year of publishing: 2003     Format:  Paperback No of Pages: 176        Language: English
For undergraduate courses in Media and Politics, American Government, Campaigns and Elections, Voting Behavior, and Campaign Finance. This unique text uses a combination of sophisticated methodologies...Read more
For undergraduate courses in Media and Politics, American Government, Campaigns and Elections, Voting Behavior, and Campaign Finance. This unique text uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections.
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