More Than a Motorcycle: The Leadership Journey at Harley-Davidson
By: Lee Ozley
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Teerlink and Ozley deliver three fundamental messages: people are a company's only sustainable competitive advantage; there is no 'quick fix' to effect lasting, beneficial organizational change; and, leadership is not a person, but a process to which everyone must contribute. They provide practical, reality-tested prescriptions for critical tasks like developing employee alignment, building structures that support participation, and implementing effective reward programs. Finally, they draw lessons from the Harley experience - lessons about values, trust, and community - that apply broadly to any business. An against-the-odds story of a business road less traveled, this book encourages today's leaders to look around the next bend-and to give every employee a view of the road from the driver's seat. Rich Teerlink is the retired Chairman and CEO of Harley-Davidson, Inc., and speaks internationally to corporate and educational institutions. Lee Ozley is an organizational consultant and coach. Both are Corporate Fellows at Auburn University's Graduate School of Business.
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