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MS06 Marketing For Managers  (IGNOU Help book for MS-06 in English Medium): Book by Sanjay Kumar Pathak

MS06 Marketing For Managers (IGNOU Help book for MS-06 in English Medium)

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ISBN: 9788189086701    Publisher: Gullybaba Year of publishing: 2015     Format:  Paperback No of Pages: 348        
MS-6 Marketing For Managers

TABLE OF CONTENTS

1. Chapter-1 Introduction to Marketing
2. Chapter-2 Marketing in Developing Economy
3. Chapter-3 Marketing of Services
4. Chapter-4 Planning Marketing Mix
5....Read more
MS-6 Marketing For Managers

TABLE OF CONTENTS

1. Chapter-1 Introduction to Marketing
2. Chapter-2 Marketing in Developing Economy
3. Chapter-3 Marketing of Services
4. Chapter-4 Planning Marketing Mix
5. Chapter-5 Market Segmentation
6. Chapter-6 Marketing Organizations
7. Chapter-7 Marketing Research and its Application
8. Chapter-8 Determinants of Consumer Behavior
9. Chapter-9 Models of Consumer Behavior
10. Chapter-10 Indian Consumer Environment
11. Chapter-11 Product Decisions and Strategies
12. Chapter-12 Product Life Cycle and New Product Development
13. Chapter-13 Branding and Packaging Decisions
14. Chapter-14 Pricing Policies and Practices
15. Chapter-15 Marketing Communication
16. Chapter-16 Advertising and Publicity
17. Chapter-17 Personal Selling and Sales Promotion
18. Chapter-18 Sales Forecasting
19. Chapter-19 Distribution Strategy
20. Chapter-20 Managing Sales Personnel
21. Chapter-21 Marketing and Public Policy
22. Chapter-22 Cyber Marketing

QUESTION PAPERS
1. Solution Paper - Dec 2001
2. Solution Paper - June 2002
3. Solution Paper - Dec 2002
4. Solution Paper - Dec 2003
5. Solution Paper - June 2004
6. Solution Paper - Dec 2004
7. Solution Paper - June 2005
8. Solution Paper - Dec 2005
9. Solution Paper - June 2006
10. Solution Paper - Dec 2006
11. Solution Paper - June 2007
12. Solution Paper - Dec 2007
13. Question Paper - June 2008
14. Question Paper - Dec 2008
15. Question Paper - June 2009
16. Question Paper - Dec 2009
17. Question Paper - June 2010
18. Question Paper - Dec 2010
19. Question Paper - June 2011
20. Question Paper - Dec 2011
21. Solution Paper - June 2012
22. Solution Paper - Dec 2012
23. Question Paper - June 2013
24. Question Paper - Dec 2013
25. Question Paper - June 2014
26. Question Paper - Dec 2014

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