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Multinational Management: A Strategic Approach: Book by John Cullen

Multinational Management: A Strategic Approach

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ISBN: 9780324259902    Publisher: Cengage Learning, Inc Year of publishing: 2004     Format:  Hardback No of Pages: 704        Language: English
MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly,...Read more
MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen/Parboteeah also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
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