ISBN: 9789812790422    Publisher: World Scientific Publishing Co Pte Ltd Year of publishing: 2008     Format:  Hardback No of Pages: 248        

"The New Business of India" is focused on how to successfully enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and insights into understanding the market in India, establishing a company and business, and developing the marketing and sales program for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage.
Read less