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Ogilvy on Advertising: Book by David Ogilvy

Ogilvy on Advertising

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ISBN: 9781853756153    Publisher: Carlton Books Ltd Year of publishing: 2007     Format:  Paperback No of Pages: 224        Language: English
About the author: David Ogilvy
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight... Read more
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
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