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Oversubscribed - How to Get People Lining Up to Do Business with You: Book by Daniel Priestley

Oversubscribed - How to Get People Lining Up to Do Business with You

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ISBN: 9780857086198    Publisher: John Wiley and Sons Ltd Year of publishing: 2015     Format:  Paperback No of Pages: 12.99        Language: English
Don't fight for customers, let them fight over you!

Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month...Read more

Don't fight for customers, let them fight over you!

Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?

In Oversubscribed, bestselling author and entrepreneur Daniel Priestley explains why...and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.

Oversubscribed: * Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business * Explains how to become oversubscribed, even in a crowded marketplace * Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas * Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
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Review:
[A] lively and highly inspiring book about entrepreneurship (The Irish Times, April 2015)

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