Pandeymonium: Piyush Pandey On Advertising
By: Piyush Pandey
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• He is the winner of over 600 awards for advertising from...Read more
• He is the winner of over 600 awards for advertising from all over the world
• He has been named the most influential man in Indian Advertising eight years in a row by The Economic Times, India's premier business newspaper.
• Lifetime Achievement Award, 2010, by the Advertising Agencies Association of India
THE BOOK You've seen most of the things that Piyush Pandey has seen in his life. You've seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you've seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love,passion and understanding of advertising and of consumers make him the master storyteller that he is.
In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
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