ISBN: 9780230001305    Publisher: Palgrave Macmillan Year of publishing: 2007     Format:  Hardback No of Pages: 304        

Political Communications offers a unique insight into the 2005 General Election from the perspective of those who took part as strategists, pollsters and journalists. These contributors, together with leading academic experts, offer a compelling analysis of how the parties, electorate and media participated in the campaign. Besides considering how the polls, key events and leading personalities were reported, the volume also considers the various ways the parties communicated their case as well as how voters perceived the election. Some of the key themes discussed include the level of public disengagement, the refinement and targeting of messages and local aspects of the campaign. Given so much professional effort was expended on a relatively small part of the electorate the collection poses the question as to whether it is still possible to talk of there being a 'general' election in the strict sense of the term.
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DOMINIC WRING is Senior Lecturer in Communication and Media Studies at Loughborough University, UK. He is author of The Politics of Marketing the Labour Party (2005) and Associate Editor for Europe of the Journal of Political Marketing. JANE GREEN is Hallsworth Research Fellow in Politics at the University of Manchester, UK. ROGER MORTIMORE is Senior Political Analyst at Ipsos MORI. He is co-author of the Explaining Labour's Landslip (with Robert Worcester and Paul Baines, 2005) and Review Editor of the International Journal of Public Opinion Research. SIMON ATKINSON is Director of the Social Research Institute at Ipsos MORI which works with national government, local public services and the not-for-profit sector.
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