ISBN: 9788184840384    Publisher: Deep & Deep Publication Year of publishing: 2009     Format:  Hardcover No of Pages: 416        

Political parties undertake many exercises for wooing the voters. These campaign methods have been "borrowed1 from various fields of life, marketing being one of the latest acquisitions in the vast armoury of techniques. While the political persons still feel shy of admitting of marketing their Svares', in reality all the traits exist and these have been analyzed in the present book. This is one of the first books on this fascinating subject. Democracy having taken such a firm roots, and politicians as the favourite punching bags coupled with alround incessant appeals for good individuals to join the political arena, a peep into the campaign process, and how the same is viewed by the all important voter, would be useful for those who are voters, or are going to become voters, the media and political personnel, who are always at the receiving end. Political consultancy in the next 25 years is tipped to become the second largest consultancy in the world, technological advances and tested management techniques will be used more and more to crack the riddle, called 'the elections', which in any case are turning out to be less and less of moral choices.
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