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Predatory Thinking (English) (Paperback)
By: Dave Trott
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ISBN: 9781447285342 Publisher: Pan Macmillan India Year of publishing: 2014 Format: Paperback No of Pages: 272 Language: English
Life is a Zero_Sum Game. Predatory Thinking is a masterclass in how to outwit the competition in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished...Read more
Life is a Zero_Sum Game. Predatory Thinking is a masterclass in how to outwit the competition in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter creative director and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy and colourful characters from Picasso and Socrates to Warren Beatty this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel making a film launching a product managing a football team instituting life changes and any activity you can imagine. Genius' Sunday Times
About the author: Dave Trott
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