ISBN: 9781447285342    Publisher: Pan Macmillan India Year of publishing: 2014     Format:  Paperback No of Pages: 272        Language: English

Life is a Zero_Sum Game. Predatory Thinking is a masterclass in how to outwit the competition in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter creative director and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy and colourful characters from Picasso and Socrates to Warren Beatty this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel making a film launching a product managing a football team instituting life changes and any activity you can imagine. Genius' Sunday Times
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Dave Trott is the author of Creative Mischief and currently Chairman of The Gate London part of The Gate Worldwide. Born in east London he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising as part of the creative team behind 'Hello Tosh Gotta Toshiba' 'Aristonandonandon' 'Lipsmackinthirstquenchin . . . Pepsi' the Cadbury Flake ads and many many more.
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