ISBN: 9784894447523    Publisher: Rizzoli Year of publishing: 2009     Format:  Hard Cover No of Pages: 160        Language: English

Just having the name of a business recognized in the market is not enough to drive repeat sales. It's important for a company retail shop or restaurant to have other ways to further boost sales. This book introduces impressive and effective promotional novelties such as creative press kits promotional materials and limited-time only must-have giveaways which keep current customers loyal and satisfied and attract new customers. Freebies are very rewarding--everyone enjoys free gifts--and the customer feels like they are appreciated. Promotional gifts have been utilized successfully by many different industries in fun and unique ways. This is a one-of-a-kind source of useful and creative ideas for graphics designers and advertising professionals.
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