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Principles Of Marketing: A South Asian Perspective (English) 13th Edition (Paperback): Book by Philip Kotler

Principles Of Marketing: A South Asian Perspective (English) 13th Edition (Paperback)

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ISBN: 9788131731017    Publisher: Pearson India Year of publishing: 2010     Format:  Paperback No of Pages: 620        Language: English
Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers...Read more
Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit
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