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Principles of Marketing: Book by Philip Kotler

Principles of Marketing

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ISBN: 9780132167123    Publisher: Pearson Education (US) Year of publishing: 2011     Format:  Paperback No of Pages: 744        Language: English
Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help...Read more
Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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