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Problems And Prospects Of Retail Marketing (English) (Hardcover): Book by R. L. Panigrahy

Problems And Prospects Of Retail Marketing (English) (Hardcover)

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ISBN: 9788183569156    Publisher: Discovery Publishing House Pvt. Ltd. Year of publishing: 2011     Format:  Hardcover No of Pages: 160        Language: English
The book contains eleven articles of research on retail marketing like rural retailing, urban retailing, organized retailing, unorganized retailing, customer relationship management, customer satisfaction,...Read more
The book contains eleven articles of research on retail marketing like rural retailing, urban retailing, organized retailing, unorganized retailing, customer relationship management, customer satisfaction, applications of information technology in retailing, Indian retail industry, trends and developments of retail industry, prospects and opportunities of retail industry, foreign direct investment in retail industry, employment in retail industry, case studies of specific products of retail industry on specific consumer products, role of retail industry for economic growth of a country, etc by eminent authors, academicians, researchers from different institutions and/or research project offices of repute from academic and professional institutions from the faculties of management, economic and commerce.
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