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Provocateur: Images of Women and Minorities in Advertising: Book by Anthony J. Cortese

Provocateur: Images of Women and Minorities in Advertising

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ISBN: 9780742524989    Publisher: Rowman & Littlefield Year of publishing: 2004     Format:  Paperback No of Pages: 200        Language: English
This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary...Read more
This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. Visit our website for sample chapters!
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Review:
A fascinating examination of an underexplored aspect of advertising and its impact on all of our lives.--Jean Kilbourne, creator of Killing Us Softly: Advertising's Image of Women

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