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Public Relations Writing : Principles In Practice (English) Second Edition (Paperback): Book by Donald Treadwell, Jill B Treadwell

Public Relations Writing : Principles In Practice (English) Second Edition (Paperback)

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ISBN: 9788178295367    Publisher: SAGE Publications India Pvt Ltd Year of publishing: 2005     No of Pages: 528        Language: English
Public Relations Writing: Principles in Practice is a comprehensive text that guides its readers from the most basic foundations of public relations writing-research, planning, ethics, organizational culture,...Read more
Public Relations Writing: Principles in Practice is a comprehensive text that guides its readers from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through to the production of actual, effective public relations materials. The SEcond Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. It begings with an overview of the principles of basic strategic communication decision-making followed by chapters that apply these strategies and practices of writing public relation messages for multiple audiences. The authors ciritically examine the role that societal factors play in the relationship between an organization and ita audience. The book also discusses the importance of language and its application that leads to elegant, finely-tuned, and effective messages.
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