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Resistance is Useless: The Art of Business Persuasion: Book by Geoff Burch

Resistance is Useless: The Art of Business Persuasion

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ISBN: 9781841124698    Publisher: John Wiley and Sons Ltd Year of publishing: 2003     Format:  Paperback No of Pages: 278        
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand...Read more
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion -- a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: aeo Change anyonea s opinion on any subject. aeo Transform a lynch mob into your most devout supporters. aeo Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customera s fingers with a hammer. aeo Understand how a perfect product demonstration can get you hurled into the street by security. aeo Sell tanks to Genghis khan. Readership: General Business, customer service and sales.
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About the author: Geoff Burch
Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak--minded management and inspire change leaders. His credentials... Read more
Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak--minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best--selling Writing on the Wall and Go it Alone.
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Review:
...This is a true book of inspiration!Compelling and fun to read !" (PS Advisor, 1 April 2003)

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