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Retail and Trade Management 01 Edition: Book by Raj Sinha

Retail and Trade Management 01 Edition

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ISBN: 9788174454508    Publisher: Mohit Publications Year of publishing: 2008     Format:  Paperback No of Pages: 290        
This book provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview...Read more
This book provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.
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