Retail management in new dimension (English) (Paperback)
By: Kuldeep Singh
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The book Retail Management in New Dimension presents the subject of retailing from both academic and pragmatic points of view. It discusses retail concepts and practices through contemporary examples to provide...Read more
The book Retail Management in New Dimension presents the subject of retailing from both academic and pragmatic points of view. It discusses retail concepts and practices through contemporary examples to provide insights to students and managers. The author provides a balanced treatment of strategic, how to, and conceptual material, in a highly readable and interesting format. This edition continues its coverage on the latest developments in retailing including retail institutions and institutional change; choosing a retail location; store management system; merchandise and assortment planning; retail human resource management; merchandise purchasing systems; retail financial strategy; merchandise pricing; retail marketing strategy; understanding consumer buying behaviour; retail promotion, selling and services; retail information system and logistics; ethical and legal issues in retailing; careers in retail industry; and present scenario and trends of retail in India. In decision-making orientation, these chapters provide a real-world approach focusing on large and small retailers. Many chapters have been designed to capture the diversity, varied perspectives, and current spirit of retailing. The author has also made a sincere effort in evaluating the role of retailing in different environmental settings in the operation of business in a successful manner. The book is the most original, comprehensive and critical investigation of retail environment in the age of technology.
About the author: Kuldeep Singh
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