E-service: New Directions In Theory And Practice

The advent of the era of ^e-service^ -- the provision of services over electronic networks like the internet -- is one of the dominant business themes of the twenty-first century. This book provides a collection of different perspectives on e-service and a unified framework for understanding it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well as leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-service business opportunities and strategies; and public sector e-service opportunities. The insights they offer are equally useful to students, scholars, and practitioners.

*Additional T&C

Order now and get it in 7 days.

EMI: 3 Easy Monthly Installments (Available on CITI Bank and ICICI Bank Credit Card Only)
Credit Card: VISA | Master Card | American Express | Citibank Dinner
Debit Card: Visa
Net Banking: ICICIBank | HDFC Bank | Federal Bank | AXIS Bank
Other Methods: Itz Cash Card | Cheque Payment