ISBN: 9780393060263    Publisher: WW Norton & Co Year of publishing: 2006     Format:  Hardback No of Pages: 192        

A history of the Roman Empire as a prototype of the multinational corporation? Likening Rome's development to that of a modern global company, forever seeking new markets and ruthless ways to squeeze out its competitors, Stanley Bing - whose satirical business books are as savagely funny as they are insightful - mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire. If you are looking for historical descriptions of the Punic Wars, do not expect to find them here, but if you like light-hearted analogies between the way the Carthaginians fought bravely in the Punic Wars, yet still lost out to a more street-wise competitor, this may be just the book for you.
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STANLEY BING is the author of four humorous books on business, including most recently Sun-Tzu Was a Sissy, and two novels. He lives in New York City, where he works for a gigantic multinational conglomerate.
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