ISBN: 9788183761536    Publisher: ABD Publishers Year of publishing: 2010     Format:  Hardcover Language: English

The book begins with an overview of the field, bringing within its purview the processes and principles, the problems and prospects, and the ways in which all these are handled and managed. It then comentrates its focus on the managerial skills which are so much in demand concerning marketing and sales, first through a critical discussion of what entails these skills and then through citation of examples and suggestion of bringing in fitness and intelligence into them.Case studies have been brought under cover in this regard, fostering practical understanding of the issues involved. The book is then concluded with a cross-cultural and international view of the current trends and practices in place in marketing and sales management. In addition, the tone of the book is highly pragmatic and easy-to-follow, rendering it to be easily understood. It is hoped that the insight and erudition of book proves worthy of the readers.About Author :C.P. Mahajan, an outstanding marketing manager and business expert, obtained his MBA and Ph.D. degrees from USA. Having about twenty years of professional standing, he has worked with many famous business organizations in India and abroad. He has organized many national seminars on marketing and business management and participated in many international and national conferences.He has contributed many articles to professional journals of repute and has authored two outstanding books on business management. He is the recipient of a number of prestigious awards and fellowships at national and international level. He is a honorary member in the advisory board of many professional educational institutions.Contents :PrefaceMarketing Management PlanningSales Promotion StrategiesMarketing ResearchTypes of Sales and MarketingTactics of MarketingGlobal Market PlaceInternational Marketing RulesBibliographyIndex
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