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SALES MANAGEMENT DECISIONS STRATEGIES AND CASES (English) 5th Edition: Book by Still

SALES MANAGEMENT DECISIONS STRATEGIES AND CASES (English) 5th Edition

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ISBN: 9788131710890    Publisher: Pearson India Year of publishing: 2011     Format:  Paperback No of Pages: 654        Language: English
This edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved, and the planning and implementation of sales...Read more
This edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved, and the planning and implementation of sales and marketing programmes. For Sale in Indian subcontinent onlyFeatures • To delineate the areas in which sales executives make decisions • To analyze decision alternatives and criteria in these areas • To provide cases as 'real-world' illustrations of decision situations.
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