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Services Marketing: Book by Rajendra Nargundkar

Services Marketing

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ISBN: 9780070682122    Publisher: Tata Mcgraw Hill Year of publishing: 2010     Format:  Paperback No of Pages: 492        
The book examines all aspects of services Marketing in the Indian/Asian setting. It begins with the S-T-P process (segmentation-targeting-positioning), foes on to the 7Ps and integrates them into a total...Read more
The book examines all aspects of services Marketing in the Indian/Asian setting. It begins with the S-T-P process (segmentation-targeting-positioning), foes on to the 7Ps and integrates them into a total services marketing strategy mix for leaders, challengers, followers and niche marketers. Written in an easy-to-understand manner, the book is enriched with lot of contextual material like case studies mini cases, boxed items and readings.
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About the author: Rajendra Nargundkar
Rajendra Nargundkar Director, IMT, Nagpur

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