ISBN: 9780140258394    Publisher: Penguin Books Ltd Year of publishing: 1999     Format:  Paperback No of Pages: 320        Language: English

In an increasingly complex world 'simplicity' is going to be a key value. The pace of change is not going to stop so we have to make a conscious effort to make things simpler. Edward de Bono is in an ideal position to write such a book because of his vast experience in the area of creativity, design and perception. In a powerful and simple way, he shows us how very often a lateral thinking approach can simplify a complex matter.
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Edward de Bono's backlist titles include bestsellers such as: TEXTBOOK OF WISDOM, TEACH YOURSELF TO THINK, SIX THINKING HATS, I AM RIGHT YOU ARE WRONG, TEACH YOUR CHILD HOW TO THINK and WATER LOGIC. He lives in London, W1
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