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Soda Politics (H): Book by Marion Nestle

Soda Politics (H)

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ISBN: 9780190263430    Publisher: OXFORD UNIVERSITY PRESS Year of publishing: 2015     Format:  H No of Pages: 512        
Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers - principally Coca-Cola and PepsiCo - into multibillion...Read more
Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers - principally Coca-Cola and PepsiCo - into multibillion dollar industries with global recognition, distribution, and political power. So how did something so cheap come to mean so much and to have such devastating health and food policy consequences? Soda Politics is a story of the American food system at work, written by the incomparable NYU scholar and public health champion Marion Nestle. It is the first book to focus on the history, politics, nutrition, and health impact of soda, asking how we created this system, what its problems are, and what we can do to change things. Coke and Pepsi spend billions of dollars a year on advertising and lobbying to prevent any measures to limit soda, a product billed as "refreshing," "tasty," "crisp," and "the real thing" that also happens to be a major cause of health problems, from obesity to Type II diabetes.
They target minorities, poor people, and children, and are involved in land and water grabs in underdeveloped countries, where they also have redoubled their efforts at building their market share. In fact, the marketing practices of soda companies are eerily similar to that of cigarette companies - both try to sell as much as possible, regardless of the health consequences, in any way that they can. And the public is starting to scrutinize sugary sodas in the same way that they do cigarettes. Soda consumption is falling, and Americans are only partially replacing soda with other sugary drinks. This did not happen accidentally: the fall in soda sales is a result of successful food advocacy. Soda Politics provides the overwhelming evidence to keep up pressure on all those involved in the production, marketing, sales, and subsidization of soda.
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About the author: Marion Nestle
Dr. Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health and Professor of Sociology at New York... Read more
Dr. Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health and Professor of Sociology at New York University. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley. From 1986-88, she was senior nutrition policy advisor in the Department of Health and Human Services and managing editor of the 1988 Surgeon General's Report on Nutrition and Health. She has been a member of the FDA Food Advisory Committee and Science Board, the USDA/DHHS Dietary Guidelines Advisory Committee, and American Cancer Society committees that issue dietary guidelines for cancer prevention. She is also the author of Eat Drink Vote: An Illustrated Guide to Food Politics (Rodale, 2013), Why Calories Count: From Science to Politics (Berkeley, 2012), Safe Food: The Politics of Food Safety (Berkeley, 2010), Food Politics: How the Food Industry Influences Nutrition and Health (Berkeley, 2007), which won awards from the Association for American Publishers and the James Beard Foundation; and What to Eat (North Point, 2006), which was named one of Amazon's top ten books of 2006. You can read her blog at www.foodpolitics.com.
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