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Statistics for Management (With CD): Book by Rego Srivastava

Statistics for Management (With CD)

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ISBN: 9781259004933    Publisher: Tata Mcgraw Hill Year of publishing: 2012     Format:  Paperback No of Pages: 1004        
The second edition continues to enlighten the readers on the importance
of statistics and how indispensable it is in today's environment. This book
covers the relevant statistical methods and techniques...Read more
The second edition continues to enlighten the readers on the importance
of statistics and how indispensable it is in today's environment. This book
covers the relevant statistical methods and techniques and illustrates their
real-world applications in the areas of marketing, finance, operations and
human resources. Catering to the needs of the MBA students, this book
avoids the detailed mathematical derivations and integrates a computerbased
methodology with the manual method.
Feature:

• The chapter on 'Statistical Techniques for Designing and Marketing of Products and Services' is now more comprehensive and is now 'Multivariate Statistical Techniques'
• An Appendix on 'Introduction to IBM® SPSS® Statistics 18'
• Concepts such as Inverse Sampling, Snowball Sampling and Simulation have been discussed and made more comprehensive
• Additional exercises have been given on the CD - increasing the exercises from 400 to 500
• Concepts of 'ABC' analysis and 'Index Numbers' in an abridged form - full chapters on the CD
• Modified and added new exercises and cases to incorporate latest data relating to Indian economic environment
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About the author: Rego Srivastava
T N Srivastava, NMIMS University, Mumbai Shailaja Rego, NMIMS University , Mumbai

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