ISBN: 9788120345126    Publisher: PHI LEARNING PVT. LTD. Year of publishing: 2012     Format:  Paperback No of Pages: 464        Language: English

Keeping in view the requirement of various management schools and professionals, this book presents dynamically changing policies, strategies, business models, frameworks and practices of corporate enterprises in India and abroad in an interesting and stimulating manner. The concepts are structured around the decision making process with suitable examples to enlighten students and managers with practices and techniques of making business strategies in today's competitive environment. The book includes 13 real-life Indian cases to provide an invaluable opportunity to the readers to apply their theoretical knowledge in solving business problems by analysing strategic issues of specific organizations. Besides management studies, the text will also prove useful to the students of commerce and allied areas.

KEY FEATURES :

Discusses new paradigms of managing challenges in corporate enterprises.

Includes a separate chapter on strategies of Mergers and Acquisitions.

Highlights strategy execution and implementation factors.

Emphasizes organizational culture and its relevance in organizational effectiveness.
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R. M. SRIVASTAVA, Ph.D., has been Senior Professor of Management, Head and Dean in the Faculty of Management Studies at BHU. He also served as Professor of Management at the Asian Institute of Technology, Bangkok. Taking cognizance of his dexterous experience and expertise, Prof. Srivastava was nominated as Director by the Government of India on the Board of Northern Coal Fields (Coal India Group), Expert Member of All India Management Panel of UGC and AICTE, and Panel Member of Management in the Ministry of HRD.

Besides providing training to university teachers as UGC resource person and coordinating quality improvement programmes of AICTE, he has been regularly conducting management development programmes for financial and industrial organizations to develop managers' skills and competencies. He has made seminal contribution in the field of management through publications of 118 research papers and management treatises in the area of strategic management and finance.|SHUBHRA VERMA is Management Consultant in the area of human resource and strategic management. She also served a number of reputed institutes as Lecturer in management. Ms. Shubhra has authored a book on Financial Management.
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