SURGE: Book by SUSHILA RAVINDRANATH

SURGE

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ISBN: 9789385724015    Publisher: WESTLAND Year of publishing: 2016     Format:  Hardcover No of Pages: 352        Language: ENGLISH
The early '80s. The South as a business centre is not on
anyone's radar. Bombay and, to a lesser extent, Delhi,
dominate the business world. Calcutta still retains a
modicum of power, though it is in rapid...Read more
The early '80s. The South as a business centre is not on
anyone's radar. Bombay and, to a lesser extent, Delhi,
dominate the business world. Calcutta still retains a
modicum of power, though it is in rapid decline. Madras
is an overgrown village, and Bangalore a pensioner's
paradise.

Fast-forward to 2016. Kolkata is not on the business radar
at all. Mumbai and Delhi continue to remain powerhouses.
In the South, Bangalore is on top of everyone's list, and
even Hyderabad is seen as a dynamic centre of growth.
A little-known fact though, is that Chennai is the base for
more industries than either of those two cities.

Tamil Nadu's industrial growth has to be one of India's
best-kept secrets. For various reasons -- Tamil Nadu's
distance from Delhi, the centre's lack of interest because
of the dominance of regional parties, the companies not
rushing to the stock market unlike their Western and
Northern counterparts -- Tamil Nadu is not perceived
as an industrially-advanced state. Surge seeks to undo that
misconception. Examining both old-economy and neweconomy
industries, profiling scions of well-established
families as well as young upstarts, homegrown talent and
those who came in from outside the state, this book fills
an important niche in the story of Indian industrialisation.

An incisive account by veteran business journalist Sushila
Ravindranath,this is a must-read for students of business,
corporate executives and indeed, anyone interested in the
dynamic world of business and finance.
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About the author: SUSHILA RAVINDRANATH
Sushila Ravindranath joined Business India as a staff writer in 1983. This was a time when business was still a bad word and Business Week called India... Read more
Sushila Ravindranath joined Business India as a staff writer in 1983. This was a time when business was still a bad word and Business Week called India an elephant on an oil spill. Business India was the country's first business magazine. Sushila moved to Chennai a couple of years later. She ended up doing stories on many South Indian groups which were publicity-shy and never had been written about. She had the opportunity to set up Business India bureaus in all the main southern cities. As Bureau Chief, South, she was involved in the company's foray into television and cable distribution and other ventures. In 2000 she was asked by R K Swamy BBDO , one of the country's largest advertising agencies to set up an entertainment portal. After setting up the Hansazone website she moved to the New Sunday Express as its editor. After a brief spell as Resident Editor, Deccan Chronicle, she is now a Consulting Editor for Financial Express. She writes business and political columns for Financial Express and Indian Express. She has compiled the CII Entrepreneurs Handbook and the CII e-book on women entrepreneurs of the southern region.
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