ISBN: 9788172735555    Publisher: Authorspress Year of publishing: 2011     Format:  Hardcover

This book explores the Indian television history, text, audiences, and distribution and consumption issues through 11 research papers, mostly presented at international and national seminars/conferences. Most of the papers are based on the empirical analysis, and explores many faces of television in India. The book covers the history of television and educational television in India, the language 'of' and 'in' television, girl child in television advertising, the elderly as television viewers, television and cultural imperialism, and conceptual model for television consumption.
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