The 4 Lenses of Innovation: A Power Tool for Creative Thinking (English)
By: Rowan Gibson
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: Wiley India Pvt Ltd
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The Four Lenses of Innovation describes a systematic methodology for generating breakthrough ideas that can be used across an entire organization to successfully create new growth opportunities. There...Read more
The Four Lenses of Innovation describes a systematic methodology for generating breakthrough ideas that can be used across an entire organization to successfully create new growth opportunities. There are four essential perspectives four "perceptual lenses" that seem to dominate most successful innovation stories and that often characterize the entrepreneurs or companies behind them. In case after case, we find that the innovators came to their insights by: Challenging Orthodoxies - questioning deeply-held dogmas inside companies and inside industries about what drives success Harnessing Trends - spotting unnoticed patterns of trends which could substantially change the rules of the game Leveraging Resources - thinking of a company as a portfolio of skills and assets that can be recombined or stretched into new opportunities Understanding Needs - learning to live inside the customer's skin, empathizing with unarticulated feelings and identifying unmet needs Preface Acknowledgments Introduction Part One The Mind of the Innovator The Elusive Source of Creative Genius Challenging Orthodoxies Harnessing Trends Leveraging Resources Understanding Needs The Four Lenses of Innovation Time for an Innovation Renaissance Lessons to Take Away Part Two The Power of Patterns Seeing Things from a Fresh Perspective What's Wrong with Our Brains? The Pattern-Recognition Principle Why We Stop Noticing The Pattern of the Crowd Resistance to Change Patterns and Innovation Sharpening Our Perceptive Powers A Power Tool for Creative Thinking Lessons to Take Away Part Three Looking Through the Four Lenses "Here's to the Crazy Ones" What Exactly Is an Orthodoxy? Meet the Challengers On a Path of Disruption Innovation Means Shifting Assumptions Ready to Rethink Everything? Lessons to Take Away Seeing the Future in the Present A Global "Change Bomb" The Race for Tomorrow Learning to Ride the Waves Meet the Trend Surfers The Man from the Future Fast-Forward Companies It's Happening Now! The Next Big Thing for Your Business Lessons to Take Away Repurpose, Redeploy, & Recombine How Would You Define Google? Leveraging Resources in New Ways Extending the Boundaries of the Business Stretching into New Spaces Unlimited Potential for Growth Exploiting Underutilized Assets What Else Could We Do with This? Leveraging Resources from Others Lessons to Take Away Innovating from the Customer Backward Do Customers Really Know What They Want? What's Wrong with It? Understanding Particular Customer Groups Innovating for Local Needs and Tastes Matching What Is Possible with What Is Needed Lessons to Take Away Part Four How Big Ideas Are Built The Archimedes Principle Rethinking the Universe 8 Steps to Building a Breakthrough Inventing the 20th Century Unpacking the Creative Process "Say Good Bye to the Bag" Different Routes to Big Ideas Lessons to Take Away What Exactly Is an Insight? Do Insights Come from Breakthrough Thinking? Or Does Breakthrough Thinking Come from Insights? A Practical Definition of Insights Understanding Ideation Stepping Stones for Creative Thinking Improving Your Capacity for Radical Innovation How Powerful Are Your Insights? Working with the Four Lenses Lessons to Take Away Notes Image Credits Index About the Author
About the author: Rowan Gibson
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