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The Art Of Choosing (English) (Paperback): Book by Sheena Iyengar

The Art Of Choosing (English) (Paperback)

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ISBN: 9780349121420    Publisher: Little, Brown Book Group Year of publishing: 2011     Format:  Paperback No of Pages: 352        Language: English
About The Book If you are dubious and equivocal about the choices that lie ahead, The Art of Choosing is your effortless choice to make the right decisions in life. After a meticulous research on many...Read more
About The Book If you are dubious and equivocal about the choices that lie ahead, The Art of Choosing is your effortless choice to make the right decisions in life. After a meticulous research on many disciplines like psychology, economics, culture, marketing and management, the book presents many real-life scenarios. People stumble upon their choices and tend to make decisions that are not in their best interests. This book reveals the forces that drive one's choices, the impact of a choice on one's endeavor, the challenges encountered in decision-making and the key to making the right decisions. Our life is encrusted with plentitude of choices in every turn. The author explains a jam experiment, which discloses that the more choices we have, the less likely we are to be inclined to one. This holds good even for retirement saving schemes. The author emphasizes that culture has a role to play in our choices. While Americans feel brushing teeth and snoozing the alarm are choices to make, Japanese folks treat it more like a routine. Orthodox people that abide by many rules are more optimistic and hopeful in comparison to atheists because of their belief in a supreme power. The Art of Choosing helps readers to understand many such cases that people can relate to in their daily lives. This book was published on 7th July, 2011 by Abacus and is now available in paperback. Key Features This ground-breaking piece of work was shortlisted for 2010 Financial Times And Goldman Sachs Business Book of The Year Award. It was listed in Amazon's Top 10 books on Business and Investing in 2010.
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About the author: Sheena Iyengar
Sheena Iyengar is a professor at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.

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Review:
** 'Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to Atul Gawande, author...Read more
** 'Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to Atul Gawande, author of BETTER and COMPLICATIONS ** 'No one asks better questions, or comes up with more intriguing answers Malcolm Gladwell, author of THE TIPPING POINT
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