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The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
By: David Jaffe
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ISBN: 9780470189085 Publisher: John Wiley and Sons Ltd
Year of publishing: 2008 Format: Hardcover
Language: English
In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service....Read more
In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong-eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service that ultimately leads to "no service":* Eliminate dumb contacts* Create engaging self-service* Be proactive* Make it easy to contact your company* Own the actions across the company* Listen and act* Deliver great service experiences
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About the author: David Jaffe
Review:admirably straightforward book... refreshingly no-nonsense". ( Financial Times , Thursday 27th March 2008) "Price and Jaffe's book is great...there really is no excuse for not rising to this...Read more
admirably straightforward book... refreshingly no-nonsense". ( Financial Times , Thursday 27th March 2008) "Price and Jaffe's book is great...there really is no excuse for not rising to this challenge." Marketing Week Thursday 17 April 2008 "Price and Jaffe's book is great...there really is no excuse for not rising to this challenge." Marketing Week Thursday 17 April 2008
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