ISBN: 9780823004881    Publisher: Watson-guptill Publications Year of publishing: 2016     No of Pages: 384        

Internet and email have changed the way today's designers must view traditional letterheads which to the surprise of some industry experts have become more important than ever. As more and more business is being done electronically an even greater emphasis must be placed on letterhead business cards and folder design to ensure that they are in tune with the look and feel of a company's website. This can get tricky as creating a design that looks good in print (300 dpi) as well as on the web (72 dpi) is not always the easiest task to accomplish. But in Clio award-winning designer David E. Carter's comprehensive resource readers will discover how to create stunning designs and letterheads that work well on both the printed and the digital page. The Big Book of Designs for Letterheads and Web Sites displays literally hundreds of examples that help designers recognize the parameters of print and web letterhead design where they work together seamlessly and where some creative integration must be done. This valuable resource makes it clear that the web revolution has not rendered print communications obsolete but has in effect made the design and letterhead on print communications even more important when conveying a company's message and keeping it consistent. • The author has a Clio and seven Emmy Awards to his credit • Contains hundreds of working real-world examples
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David E. Carter has edited more than 70 books distributed worldwide. He has won a Clio and seven Emmy Awards and has lectured extensively on the changing methods behind corporate identity. He lives in Ashland Kentucky.
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