Buy Books Online > International business > The Cultural Dimension of Global Business
The Cultural Dimension of Global Business: Book by Gary P. Ferraro

The Cultural Dimension of Global Business

Product Details:    Share this by email:

ISBN: 9780205835591    Publisher: Pearson Education (US) Year of publishing: 2012     Format:  Paperback No of Pages: 304        
Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding...Read more
Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: * Understand the interaction between global business and culture* Discuss comparative values and cultural differences * Know the importance of understanding nonverbal communication patterns prevalent in the international business arena* Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchlab (at no additional cost): ValuePack ISBN-10: 020589786X / ValuePack ISBN-13: 9780205897865.
Read less

Other books by Gary P. Ferraro

OUT OF STOCK

Looks like the book you were looking for is currently not in stock with us. Please leave us your email and phone number.
We will get back to you as soon as it's available.

Your email
Phone No.
Enter characters from image

Rs.200 OFF

on purchase of Rs.500 & above

1.Click on Add to Cart & Proceed to Checkout
2.Under payment options, choose
"Redeem Coupon Code/Gift Certificate"
3.Enter Promo Code "SHOP200"
4.Get Rs.200 off, Pay Balance Amount

Valid upto 21st July,13

Rs.200 OFF

on purchase of Rs.500 & above

Terms & Conditions