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The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change (English) 1st Edition: Book by Jennifer Aaker, Andy Smith, Carlye Adler

The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change (English) 1st Edition

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ISBN: 9788126533664    Publisher: Wiley India Pvt. Ltd. Year of publishing: 2011     Format:  Paperback No of Pages: 240        Language: English
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly...Read more
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert. • Introduction: Why Reading This Book Is Worth the Investment. • The Dragonfly Body The System That Keeps It Airborne. • Wing 1: Focus: How to Hatch a Goal That Will Make an Impact. • Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World. • Wing 3: Engage: How to Make People Connect with Your Goal. • Wing 4: Take Action: How to Empower Others, Enable Them--and Cultivate a Movement. • Onward and Upward You're Flying! Now What?
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