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The Fair Trade Scandal: Marketing Poverty to Benefit the Rich: Book by Ndongo Sylla

The Fair Trade Scandal: Marketing Poverty to Benefit the Rich

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ISBN: 9780821420928    Publisher: Ohio University Press Year of publishing: 2014     Format:  Paperback No of Pages: 224        
This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North,...Read more
This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom. Ndongo Sylla has worked for Fairtrade International and offers an insider's view of how fair trade improves - or doesn't - the lot of the world's poorest. His methodological framework first describes the hypotheses on which the fair trade movement is grounded before going on to examine critically the claims made by its proponents. By distinguishing local impact from global impact, Sylla exposes the inequity built into the system and the resulting misallocation of the fair trade premium paid by consumers.
The Fair Trade Scandal is an empirically based critique of both fair trade and traditional free trade; it is the more important for exploring the problems of both from the perspective of the peoples of the Global South, the ostensible beneficiaries of the fair trade system.
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About the author: Ndongo Sylla
Ndongo Sylla is a Senegalese researcher for the Rosa Luxemburg Foundation and holds a Ph.D. in development economics.

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Review:
Ndongo Samba Sylla has given the answer to [the fair trade] question by conducting a very thorough research, an in-depth survey, and a critical reading of the literature on the subject. The result...Read more
Ndongo Samba Sylla has given the answer to [the fair trade] question by conducting a very thorough research, an in-depth survey, and a critical reading of the literature on the subject. The result is, to my knowledge, the best book in this field." - Samir Amin, author of The People's Spring: The Future of the Arab Revolution, Global History: A View from the South, Eurocentrism, and other works.
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