Buy Books Online > Business & management > The Fall of Advertising & the Rise of PR (English) (Paperback)
The Fall of Advertising & the Rise of PR (English) (Paperback): Book by Al Ries, Laura Ries

The Fall of Advertising & the Rise of PR (English) (Paperback)

Product Details:    Share this by email:

ISBN: 9780062412812    Publisher: HarperCollins Year of publishing: 2015     Format:  Paperback No of Pages: 320        Language: English
Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL of ADVERTISING. The bestselling authors of The 22 Immuntable Laws of Branding...Read more
Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL of ADVERTISING. The bestselling authors of The 22 Immuntable Laws of Branding are back, this time revealing a startling and crucial development in marketing the shift from advertising - oriented marketing to PR oriented marketing. Today's brands are born with publicity, not advertising. A closer look at the history of many major brands shows this to be true. In fact an astonishing number of brands, including the Body Shop, Starbucks, Wal - Mart, Beanie Babies oracle and Yahoo!, have been built with virtually no advertising. With case histories and a step - by - step plan for creating buzz in the PR era the Fall of Advertising shows readers how to: Give up the cherished big - bang approach in favor of a slow buildup. Create a category. Use PR to communicate a brand's credentials. Select the perfect spokesperson. Roll out a program. Develop a healthy relationship with the media Bold and accessible the Fall of Advertising tells how and why publicity will assume the major role in product launches, with advertising solidifying brands rather than creating them. This will be the essential primer on brand - building in the public relations era.
Read less
About the author: Al Ries, Laura Ries
Al and Laura Ries run the Roswell, GA consulting firm, Ries and Ries, which works with Fortune 500 companies. Al Ries is one of the world's best - known... Read more
Al and Laura Ries run the Roswell, GA consulting firm, Ries and Ries, which works with Fortune 500 companies. Al Ries is one of the world's best - known marketing strategists. He is also the best - selling coauthor of Positioning and The 22 Immutable Laws of Branding.
Read less

Other books by Al Ries, Laura Ries

Recommended Books for you - See all

Price: Rs. 699   Rs.678
You save: Rs.21
Vendor : S.V. Enterprise., Mumbai
BUY NOW

FREE SHIPPING | Delivered in 5 working days

(Cash on delivery available)

Be assured. 7 days Return & Refund Policy.
Click here

Rs.200 OFF

on purchase of Rs.500 & above

1.Click on Add to Cart & Proceed to Checkout
2.Under payment options, choose
"Redeem Coupon Code/Gift Certificate"
3.Enter Promo Code "SHOP200"
4.Get Rs.200 off, Pay Balance Amount

Valid upto 21st July,13

Rs.200 OFF

on purchase of Rs.500 & above

Terms & Conditions