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The Information Superhighway: Strategic Alliances in Telecommunications and Multimedia: Book by Randall L. Carlson

The Information Superhighway: Strategic Alliances in Telecommunications and Multimedia

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ISBN: 9780333650646    Publisher: Palgrave Macmillan Year of publishing: 1996     Format:  Hardback No of Pages: 168        
Cable companies are allying with long distance telephone and entertainment companies, telephone companies are allying with equipment suppliers and entertainment companies, multi-media companies are allying...Read more
Cable companies are allying with long distance telephone and entertainment companies, telephone companies are allying with equipment suppliers and entertainment companies, multi-media companies are allying with everyone from museums to studios and travel agents. This text explores the shape of these partnerships and how they lower entry fees, consolidate technologies and influence regulatory structure. Randall L. Carlson has surveyed 90 companies involved in the Information Superhighway and looks at the way in which management are developing their organizations to make new technologies and services possible in an increasingly competitive market. His conclusions offer an insight for anyone interested in the Information Superhighway, strategic alliances and the implications of multimedia technologies.
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