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The Marketing Manifesto
By: David James Hood
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ISBN: 9780749468521 Publisher: Kogan Page Ltd
Year of publishing: 2013 Format: Paperback
No of Pages: 208 Language: English
Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual...Read more
Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing - and the Marketer - became critical. "The Marketing Manifesto" tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer and consumer. Delivered in a refreshing, engaging and forthright style, by a marketer at the sharp end of successful business practice, "The Marketing Manifesto" offers unique steps to creating and delivering a successful marketing strategy in any organization and to improve your own a personal impact - on your role, career and organisation.
"The Marketing Manifesto" is a unique, innovative and highly practical title that crystallizes precisely how professional marketers can not only create a goal-oriented personal and company strategy, but an subsequent competitive advantage through applying marketing in a way it could and should be applied and practised.
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"The Marketing Manifesto" is a unique, innovative and highly practical title that crystallizes precisely how professional marketers can not only create a goal-oriented personal and company strategy, but an subsequent competitive advantage through applying marketing in a way it could and should be applied and practised.
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About the author: David James Hood
Review:Hood's narrative is that marketers, by the nature of their role, sit on the edge of their organisation, concerning themselves with identifying and fulfilling the needs of the customer. However,...Read more
Hood's narrative is that marketers, by the nature of their role, sit on the edge of their organisation, concerning themselves with identifying and fulfilling the needs of the customer. However, almost all of their colleagues face inwards, concerning themselves with 'putting the organisation first' and tending to its needs. His manifesto lays down the challenge to turn that peripheral role into a strength, not a weakness, and to turn marketing's unique corporate position into something substantive. By reading this book, understanding the issues, and then acting on the advice, B2B marketers stand a real chance of doing so."--Dan Roche, Head of Marketing Communications, Azzurri Communications "B2B Marketing
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