The Maruti Story
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Since 1981, the company worked to get legal permissions and documentations. It also needed to build a factory, and have supply chain networks. It had to meet various parameters as it was a government owned public sector organization. On top of that, the management also had to ensure that the Japanese partner was kept in the loop.
In 1983, Maruti revolutionized the automobile industry. For the first time in modern India, the common man could own a reliable and affordable four-wheeler. The Maruti 800 sold in large numbers, and became a huge hit. Maruti had empowered an entire nation.
The Maruti Story: How A Public Sector Company Put India On Wheels speaks about how even after three decades, this company is still India's No.1 car manufacturer, inspite of having stiff competition from foreign manufacturers. Today, Maruti sells its cars all over the world. This book documents the incredible journey of Maruti, the skills of the managing body, the determination of the employees, and the willingness to aim for the impossible.
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