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The Naked Truth: A Working Woman's Manifesto on Business and What Really Matters: Book by Margaret A. Heffernan

The Naked Truth: A Working Woman's Manifesto on Business and What Really Matters

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ISBN: 9780787971434    Publisher: John Wiley & Sons Inc Year of publishing: 2004     Format:  Hardback No of Pages: 288        
In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions...Read more
In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of "Fortune" 100 companies to entrepreneurs to women just starting their careers, she traces the patterns and themes underlying women's power, choices, love, sex, money, and many other vital topics for working women. Without sugar-coating the facts, preaching, or oversimplifying, she offers solutions and shares the truth about the working world: women's choices are limited, you can't have it all, women do work differently from men and, yes, it is possible to find success amidst all of this and feel good about it. 'Finally! A book that exposes the masculine myths about what it takes to be effective in business and helps women reclaim the relational intelligence we have been taught to ignore. A must-read for all women who want to increase their power and influence in the workplace-especially those who are thinking of leaving because they are tired of the corporate gamesmanship that requires splitting themselves into a 'work me' and a 'home me' - Joyce K.
Fletcher, professor of management, Simmons School of Management, Boston, Massachusetts.
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About the author: Margaret A. Heffernan
Margaret Heffernan has been CEO of five different businesses (both old economy and new) in the United States and the United Kingdom. A former producer... Read more
Margaret Heffernan has been CEO of five different businesses (both old economy and new) in the United States and the United Kingdom. A former producer for the BBC, she has consulted for film and television and has been acknowledged as one of the top industry executives by the Silicon Alley Reporter, Streaming Media, and the Hollywood Reporter. She speaks regularly at industry and business school conferences and has appeared on NPR's Talk of the Nation and Marketplace as well as CNN and CNBC. She is a regular contributor to Real Business and Fast Company magazines.
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Review:
...The Naked Truth is about choice...about taking risks and assessing whether you want that choice enough...then you may be recognised, successful, fulfilled and happy..." (AccountingWebUK, 9th...Read more
...The Naked Truth is about choice...about taking risks and assessing whether you want that choice enough...then you may be recognised, successful, fulfilled and happy..." (AccountingWebUK, 9th August 2005) "...purports to identify the four types of women who populate office life" (The Guardian, 8th November 2004) "...Heffernan's book gives strategies for dealing with toxic bosses and misogynistic environments..." (The Times T2, 2nd November 2004) "...she (the author) perceptively dissects the nature of power and its source..." (Management Today, November 2004) "...thought-provoking book ..." (Western Daily Press - Bristol, 27 October 2004) "...a provocative new business book...aims to offer practical solutions to difficulties women might encounter in the workplace..." (The Daily Telegraph, 12 August 2004)
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