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The New How: Creating Business Solutions Through Collaborative Strategy (English): Book by Nilofer Merchant

The New How: Creating Business Solutions Through Collaborative Strategy (English)

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ISBN: 9788184049053    Publisher: Shroff/O'Reilly Year of publishing: 2010     Format:  Paperback No of Pages: 302        Language: English
Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management...Read more
Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees. Recognize that strategy and execution are thoroughly intertwined. Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy. Create company strategy and link it to targeted execution, using the practical models and techniques provided.
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About the author: Nilofer Merchant
Nilofer Merchant, CEO, strategist and author is a leading authority on creating business strategy to achieve success. She has honed her unique, collaborative... Read more
Nilofer Merchant, CEO, strategist and author is a leading authority on creating business strategy to achieve success. She has honed her unique, collaborative approach to solving tough problems while working with and for companies like Adobe, Apple, Nokia, HP and others. As Rubicon's founder and CEO, Nilofer leads a distinguished team of hands-on operational veterans. Her firm works with global corporations such as Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec, among others, to create solutions to win markets.Nilofer's keynote presentations attract SRO crowds at business leadership events, technology expos, women's conferences and universities, ranging from AjaxWorld, CTIA and PBWC, to Stanford. She's won multiple awards for her insights on applying strategic thinking and innovation and has been quoted or published in major business publications such as BusinessWeek, Entrepreneur, Fortune and The Wall Street Journal.She has earned an MBA from Santa Clara University, a BS in Economics from University of San Francisco and is a certified by Interaction Associates as an Instructor of Facilitative Leadership.
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