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The New Managerial Economics (English) 01 Edition (Paperback): Book by William Boyes

The New Managerial Economics (English) 01 Edition (Paperback)

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ISBN: 9788177225150    Publisher: Dreamtech Press Year of publishing: 2005     No of Pages: 363        Language: English
The book focuses on business strategy and the usefulness of economics to the manager. It provides a window into the strategic workings of the modern firm - businesses both small and large, domestic and multinational,...Read more
The book focuses on business strategy and the usefulness of economics to the manager. It provides a window into the strategic workings of the modern firm - businesses both small and large, domestic and multinational, businesses that provides a wide array of products and services. Each chapter in this book begins with an introductory case profiling a company. Near the end of each Chapter the case is reviewed which enables the students to examine the company's choices in light of underlying chapter concepts. · Part I. Introduction and Foundation · Part II. Seeking Competitive Advantage · Part III. Sustaining Competitive Advantage · Part IV. Analytic Problem-Solving Tools · Part V. Looking Outside the Firm · Part VI. Putting It All Together
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